Tasting Notes

Primitivo wine originated from the Croation grape Crljenak Kaštelanski cultivated in the Dalmatian region since the 15th century. It was introduced to Italy’s Puglia region in the 18th century where it thrived in the warmer climate and limestone rich soils. It is the most widely cultivated grape in the Puglia region. The name Primitivo derives from the Italian word primo meaning first. This reflects the grape’s early ripening characteristics. The regions hot summers, moderate rain fall and coastal breezes from the Adriatic and Ionian Seas contribute to the grape’s distinctive character. Additionally, modern DNA analysis has confirmed the Primitivo grape and California’s Zinfandel are genetically identical both originating from the Croation grape.

🎯 Overall Character - Primitivo is best described as rich, dark‑fruited, spicy, and warm. A full bodied Southern Italian red with a deep garnet colour, plush tannins and bold personality.

🍒 On the Nose (Aromatics) - Primitivo is intensely aromatic, with a mix of ripe fruit and warm spice. Notes of strawberry, raspberry, blackberry, cinnamon, pipe tobacco, licorice and black pepper are present. Vanilla, cocoa and smoke also present if oak aged. The fruit often smells jammy, macerated, or crushed, reflecting Puglia’s heat and the grape’s early‑ripening nature.

🍷 On the Palate - Primitivo is typically full bodied, high in alcohol (14–16% ABV), lower in acidity, with soft, supple tannins. Flavors include blackberry, plum, raspberry, brown sugar, baking spice and vanilla, cocoa, and smoke in premium bottlings. The finish is often long, warm, and fruit‑rich, with a velvety texture.

🕰️ Aging Profile - Primitivo wine can be aged for 5-10 years, with quality examples potentially lasting 10-15+ years. The aging process enhances its flavors, making it more complex and balanced over time. It's best to enjoy Primitivo at 5-6 years old for optimal taste.